Kutorwa kwacho kuchabatsira kuti PMI iwane chinangwa chayo chekugadzira mari inopfuura makumi mashanu muzana kubva kune zvigadzirwa zvisina hutsi.
Iyo kambani Phillip Morris International Inc. (PMI), sangano reUS-based, riri kutaurirana kuti riwane sangano reStockholm, iro Mutambo weSweden. Maererano nemishumo, chibvumirano ichi chingave chakakosha madhora mabhiriyoni gumi nemashanu kana kudarika. Hurukuro idzi dzinogona kupera muchibvumirano chekupedzisira mukati mesvondo rino. Zvakadaro, pane yambiro yekudonha kwechibvumirano.
Kana dhiri iri rikasvika pakuwanikwa, rinosimbisa huvepo hwehofori yefodya muindasitiri iri kukurumidza kukura isina utsi. Nekudaro, hapana mishumo isati yabuda nezve mazwi uye contours. Chibvumirano ichi chichabatsira PMI kuzadzisa chinangwa chayo chekufambisa kambani kune dzimwe nzira dze nicotine kutsiva fodya.
Phillip Morris ane kukosha kwemusika inosvika $154 bhiriyoni. Nekudaro, Mutambo weSweden une 117 bhiriyoni yeSweden Krona, yakaenzana nemadhora gumi nemaviri emadhora. Chibvumirano chinokosheswa madhora bhiriyoni gumi nemashanu kana kupfuura chakanyanya kukosha neyakajairwa premium.
Swedish Match ine musika mukuru muScandinavia neUS. The ZYN nicotine pouch brand inotonga musika une vamwe vanokwikwidza vakaita British American Fodya PLC uye Altria Group Inc. Swedish Math's General Snus ifodya isingapfungaire. Chikafu neDrug Administration (FDA) yakabvumidza zvigadzirwa izvi muna 2019 sezvo zvakadzikisa njodzi dzechirwere chemoyo, gomarara remuromo, uye kenza yemapapu kupfuura fodya.
Swedish Match yakaona kaviri-manhamba yekutengesa kuwedzera mugore rapfuura. Kupatsanurwa kwayo kusina hutsi kwakabatsira zvakanyanya kumari iyi muUS, uye ZYN yakaona kukurumidza kukura.
Tichitarisa kumashure kunhoroondo, Phillip Morris akatanga muna 2008 apo Altria yakaparadzanisa pasi rose bhizinesi refodya kubva kuPMI, USA, uye rakapa vanoisa mari mukana nekukasira kumabasa epasi rose ari kusimukira. Phillip Morris anotengesa fodya yeMarlboro kunze kweUS uye mamwe marudzi akaita seLark, Chesterfield, L&M, naPhillip Morris. PMI inouya pakati pemakambani makuru efodya.
Tinogona kuona kuramba kuchidzikira kwekutengeswa kwefodya nekuda kwekushorwa uye njodzi dzeutano dzine chekuita nefodya. Ndosaka PMI nevakwikwidzi vayo vachitsvaga masosi matsva ekuita mari. Vakaisa mabhiriyoni emadhora mumidziyo yefodya inopisa, e-fodya, uye zvimwe zvinhu zvinokuvadza zvishoma.
Phillip Morris ane hasha kupfuura vakwikwidzi vayo. Chinangwa chayo ndechekugadzira pamusoro pe50% yepurofiti yakazara kubva kune zvigadzirwa zvisina hutsi panosvika 2025. IQOS ndiyo inotungamira isina utsi inopisa fodya pane kuipisa. IQOS yakapa ingangoita 29%, $31.4 bhiriyoni yayo purofiti yakazara gore rakapera.
Mimwe mhando yefodya isina hutsi muUS inosanganisira Longhorn neAmerica's Best Chew. Sezviri pawebhusaiti yekambani, Swedish Match's shipment of nicotine pouches 'cans kuUS yakawedzera 52% kubva 2020. Zvisineyi, kutumirwa kwemagaba efodya akanyorova kwakadzikiswa nekuda kwekuwedzera kwemitengo yevatengi uye. kuchinja kune zvikwama zve nicotine.
Pamusoro pezvo, kutakurwa kwefodya yekutsenga kwakadzikirawo pakaitika kusvetuka kusingajairike muna 2020. Zvingangove zvakakonzerwa neCovid-19 pamaitiro evatengi, sezvataurwa pawebhusaiti yayo. Mugore rapfuura, iyo Swedish Match's nicotine pouch share mumusika weUS yakadzikira kusvika 64% kubva pa75% muna 2020, zvichiratidza kuti makwikwi ari kupinda.
Phillip Morris achawanawo maSwedish Match maitiro ekugadzira mareti, machisi, uye fodya. Swedish yakafungidzira kumisa bhizinesi rayo refodya kumisa kugadzirwa kwe fodya inobvira. Nekudaro, kambani yakamisa kuedza kwayo kune ramangwana rinoonekwa sezvo bhizinesi remudzanga rakatarisana nekusagadzikana kwemitemo.
Kutora kunoratidzika sechinhu chakakosha chePMI's kuronga kuderedza kutsamira kwayo pamudzanga sales. Chibvumirano cheSweden Mechi chichava chechishanu uye chikuru chibvumirano kubva kutanga kwegore rapfuura. Mamwe madhiri anosanganisira a $ 1.4 bhiriyoni kupidigura kweUK mishonga yemishonga Vectura Group kuti iwedzere bhizinesi rayo kutenderedza inhaled therapeutics.
