Firipi Morris USA anga achibatanidzwa mukupokana patent yezvigadzirwa zvayo zveIQOS kubvira 2019, uye keteni rave kuda kudzika. Musi waChikunguru 27, US International Trade Commission (ITC) yakatendera mutongo wekuti PM akatyora maviri ematendi eRJ Reynolds Tobacco Co., imwe kambani yeBritish American Tobacco, uye vangangotarisana nerambidzo yekupinzwa kunze.
IQOS ndicho chega chigadzirwa chekupisa-kwete-kupisa (HNB) chakatenderwa neUS Food and Drug Administration kuti chitengeswe pamusika weAmerica, zvikuru nekuda kwekubatsira kwazvinoita mukuderedza kuratidzwa kwevaputa kufodya yakatsva uye makemikari ane chepfu angaunzwa nekupiswa. Chigadzirwa chacho chakaita kutanga kwayo muAtlanta muna Gumiguru 2019, uye chakawana mukurumbira.
Muna Kubvumbi 2020, Reynolds, kekutanga, akamhan'arira PM, achiti mupomerwi akakopa tekinoroji yake yeHNB patented yaakange agadzira e-e-fodya zvigadzirwa, seVuse Vibe. Muna Chivabvu gore rino, mutongi wemutemo weITC akafunga kuti Prime Minister akatyora matende maviri aReynolds. Uye muna Chikunguru, sarudzo iyi yakagamuchirwa neITC, iyo parizvino iri kufunga kurambidza kupinzwa kwemidziyo yeIQOS, Marlboro HeatSticks, uye zvimwe zvikamu, pamwe nekutengeswa kwezvinhu zvakadaro zvakaunzwa kuUSA pamberi.
Sekureva kweBloomberg, mumwedzi yakati wandei vasati vabvunzwa nezve mhosva yekutyora patent, Philip Morris akapokana kuti kunyangwe kutyorwa kwepatent kukawanikwa, hazvisi mukuda kweveruzhinji kurambidza IQOS kuUS Asi Reynolds akabata chirevo ichi kuwedzeredza, sezvo paine tambo yedzimwe nzira dziripo mumusika.
Kupokana kunoratidza nhandare yefodya yekucheka pahuro. Sezvo chenjedzo yehutano hwevatengi iri kuramba ichikwira uye mitemo yefodya ichiwedzera kusimba, fodya yechinyakare inoiswa panjodzi yekushorwa muindasitiri. Kuti iwane kukura kwenguva refu, Big Fodya iri kuisa mirwi yemari kugadzira “midzanga isingachengeteke uye ine utano” inotsiva midzanga, yakadai sesnus, midziyo inopfungaira, uye fodya inopisa. Uye vatambi vadiki vari kupindawo muhondo imwe neimwe. IQOS mudziyo ndeimwe yedzimwe sarudzo, iyo inogona kugadzira aerosol ine nicotine kuti vashandisi vafemedze nekudziya matanda efodya akaputirwa mubepa.
Pakutanga kwegore rino, PM USA yakanga ichiri kuenderera mberi nehurongwa hwayo hwekuwedzera nokukurumidza, nechinangwa chekutsvaga mari pa $ 1 bhiriyoni yechigadzirwa chayo cheIQOS panosvika 2025. Zvisinei, sezvo kambani yakasarudza kumbomira kuwedzera kweIQOS kune ITC isingafadzi. kutonga, zvinoita sekuti chinangwa chacho chakaoma zvikuru kusvika.
Nyaya: https://tobaccoreporter.com/2021/07/30/iqos-pauses-us-expansion-following-patent-dispute-ruling/
https://www.bloomberg.com/nhau/articles/2021-05-14/philip-morris-arasikirwa-yekutanga-kutenderera-mu-reynolds-kurwa-pamusoro-iqos
