Juul Labs, kambani inotungamira fodya yefodya, yakazivisa hurongwa hwekudzikisa vashandi vayo nezvikamu makumi matatu kubva muzana kuitira kuderedza mari uye kuwedzera purofiti. Kudzimwa basa kuchabata vashandi vangangosvika mazana maviri nemakumi mashanu, zvichizoita kuti vanhu vaverenge 30. Iyi danho inotarisirwa kuderedza mari yekushandisa nemadhora mazana maviri nemakumi maviri nemashanu. Juul Labs parizvino iri kutsvaga mvumo yemubatanidzwa kuchengetedza zvigadzirwa zvayo zvefodya pamusika uye anotenda kuti kuchekwa kwemabasa uku kuchavandudza marangi uye nekupa imwe mari yekugadziriswa kwematare.
NaDavid Paul Morris | Bloomberg | Vadivelu Comedy Getty Images
Juul akasimbisa kuti kugadziridzwa uku kwakakosha kuti ufambe mukati menguva yekusagadzikana uye yemusika kusagadzikana. Iyo kambani yakatarisana nedambudziko gore rapfuura apo Chikafu neDrug Administration yakaraira zvigadzirwa zvayo kubva pamusika, asi kurambidzwa kwacho kwakadzoserwa kwenguva pfupi zvichitevera kukwidzwa kwakaitwa naJuul. Zvisinei neizvi, Juul achiri kuchengetedza mari yakakwana kubva kune vekutanga vanoisa mari kuti vadzivise kubhuroka uye vakambozivisa hurongwa hwekumisa chikamu chimwe muzvitatu chevashandi vayo.
Mvumo yakapihwa yekuchengeta Juul Labs zvigadzirwa pamusika
Sezvo Juul akamirira sarudzo kubva kuUS regulators pamusoro pekupedzisira kwezvigadzirwa zvazvino, yanga ichitsvaga mari yekuwedzera kubva kune vanoisa mari. Iyo kambani inobatanidzwawo mumatare edzimhosva anodhura uye yakatobhadhara mari inopfuura bhiriyoni imwe yemadhora munzvimbo dzekugara kumatunhu makumi mana neshanu nekuda kwekubatsira kwayo kukwira kwevachiri kuyaruka. Nguva pfupi yadarika, Juul akamhan'arirwa neAltria Group, inogadzira fodya yeMarlboro, achipomerwa mhosva yekutyora patent ine chekuita ne e-vapor zvigadzirwa ndeyaNJOY, inotsigira Juul. Juul akapika kudzivirira pfuma yake yehungwaru uye kutevera zvikumbiro zvake zvekutyora.
